Bluepeak - Internet to Swear By
Bluepeak is a internet provider for rural and more remote areas. They were having trouble standing out with their audience and needed some eye-catching ads to boost their awareness. With an almost non-existent budget, we developed the “Internet to Swear By” campaign which, in addition to being really fun, resulted in an astonishing 48% increase in click-through-rate and 49.2% increase in video views. This campaign also won silver at the Davey Awards for Film/Video Craft - Best Use of Humor.
:30 TV / OLV
:15 Spot
Creative Direction: TJ Rhine
Copywriter: Nick Archibald